Search Engine Optimisation
Build a strong online presence, trust and reputation with your target audience and Google.
Search Engine Optimisation
Social Media & Online Ads
Increase Brand Exposure
SEO is the way you increase the organic volume (i.e. traffic, which you are not required to pay for), on your website. It includes direct links to various pages on your website which may rank in search engines such as Google, but also links from other websites which also rank for search terms. SEO is not just about search engines, it’s about maximising your overall web presence.
SEO has three important aspects to it:
1. A fantastic website that engages your target (and mr Google) audience
2. Clear web presence with strong website backlinks
3. Fantastic content which makes you a leader in your field of thinking
Rank Number one
Why Choose Us?
Firstly we build SEO content strategies for users, secondly search engines.
The best way to appear at the top of the search engine results page is through a good SEO strategy. The more exposure you have in the search, the more traffic you will send to your website. At Koko, we are working to link companies, brands and partners with those people who are interested in it.
We agree that targeting keywords is important for SEO but we also recognise that the way people are searching has changed. Our mobile and voice optimised campaigns are designed to give your brand the search authority it deserves, through the targeting of long-tail keywords and relevant content.
Our SEO approach incorporates on-site enhancements and off-site programmes, all in line with the best practises of Google and other search engines. We take the guesswork out of SEO and focus on our proven methods to generate a return on your marketing investment.
Want To Impress Google
Simply put, search engine optimization (SEO) is making both search engines and users more responsive to your website. You rank higher in search results when your content becomes easier to find-and more people find you.
1. Technical Optimization
If we are designing your website, we must ensure that the technological SEO is baked into the process–checking wireframes and mockups, redirecting, and other site-specific improvements that are a great site necessity.
If we partner with you on a long-term basis, we will make constant changes to the SEO, from technological updates to enhancements to newly added sites.
2. SEO Audit
When we first work with you, we begin by evaluating the current profile of the web. We look at metrics such as keyword rankings and organic traffic, and set a benchmark for success evaluation.
Our thorough audits discuss code, website and page layout, material, and backlink profile, identifying gaps and providing a model for future work.
3. Keyword Research
Keyword analysis provides us with useful data about the specific terms people use to search, and the search frequency for those terms.
The keyword analysis, just as importantly, helps us understand the underlying search intent of users. Are prospects searching general information, doing product research or are they ready to buy? Responding to these questions helps us shape content to optimise effect.
4. SEO Strategy
Uncovering improvements that can send you a boost in the rankings is fantastic, but our true value comes from being a partner in organic marketing.
Our SEO approach could be part of a fully integrated digital marketing campaign or a more channel-specific initiative (depending on your requirements). The plan will set the stage, covering the strategies that we’re going to apply and the metrics that help measure success.
5. Organic Marketing
We think the line between search and organic marketing is no longer clear. If you can find it through google, we’re thinking of it through the search lens–from social media, to customer reviews, to the places you’re curious about.
As a result, the team will feature an organic marketing talent pool that covers content, influencer, and digital PR. Taking a holistic approach to your role in the market, we are finding opportunities to improve your brand wherever you may be.
6. Measurement + Reporting
We report on what we have done on a regular basis-usually monthly. We’re not seeking backlinks to vanity metrics or industrial quantities. We don’t hide the fact that SEO takes time to work, but we hang on to metrics showing brand lift or having a measurable impact on business results.